Position Overview
The Manager, DTC & Marketplaces is responsible for sales & marketing on eCommerce Marketplaces and Shopify for Suja Life Brands including Suja Organic and Vive Organic. This role will oversee marketing and sales activities for Direct-to-Consumer platforms and Marketplace Customers (Amazon Seller Central, Walmart Marketplace, and others). This role partners with existing digital marketing resources to drive sales growth, improve customer acquisition, execute retention growth strategies, and increase average order value. This should be achieved by implementing data-driven strategies and improvements in customer experience. This role will lead critical partnerships with operations, finance, and marketing teams to elevate the entire DTC and Marketplaces eCommerce business. This role is tactical in nature.
The position will report to the Sr. Manager of Growth Marketing.
Essential Duties & Responsibilities:
- Oversee the end-to-end DTC sales process, from product presentation to checkout and post-purchase experience.
- Manage product listings, pricing, and inventory levels across multiple platforms while adhering to each marketplace's best practices.
- Implement pricing, promotion, and discount strategies to maximize revenue while maintaining profitability.
- Utilize web analytics tools to monitor key performance indicators (KPIs) such as traffic, conversion rates, cart abandonment and average order value.
- Generate regular reports and insights, translating data into actionable recommendations for continuous improvement.
- Ensure seamless order fulfillment and timely delivery by collaborating with operations and 3PL partners.
- Optimize and manage integrations to ensure order processing and fulfillment.
- Monitor inventory levels, replenishment processes, and stock allocation to maintain product availability and prevent stockouts.
- Implement inventory forecasting techniques to optimize inventory turnover and minimize carrying costs.
- Partner with customer service team to problem solve order processing issues and troubleshooting any website user issues.
- Ensure a seamless and user-friendly online shopping experience, addressing customer pain points and optimizing website navigation.
- Set up, manage, and execute all products and functions related to Shopify Plus Storefront, Amazon, and Walmart Marketplace.
- Leverage Shopify data and Amazon Seller Central insights to grow sales, optimize online product assortment, inform pricing content, and drive new product innovation
- Lead tactics to grow subscription across Direct-to-Consumer platforms while reducing churn and improving incentives to scale program retention and meet business objectives
- Use of all necessary tools, software plug-ins and outside platforms (e.g. Bazaarvoice, Recharge, ReBuy, Codisto Klaviyo, and others) to increase sales of our Shopify store and priority growth initiatives
- Partner with supply chain and operations teams to inform forecast planning and inventory management at 3PLs to improve availability and reduce expiring inventory
- Lead P&L ownerships, annual revenue planning, demand planning and eCommerce reporting dashboards
- Responsible for end-of-month reporting to ensure transaction and journal entry accuracy, and constantly providing improvements based on ROI
- This role will lead sales for Suja Life Brands (Suja Juice and Vive Organic) on DTC and eCommerce Marketplace platforms