Position Title: Senior Email & Retention Marketer
Location: Anatomie (Hybrid in Miami Office)
Department: Marketing
Reports To: Marketing Director
About Us:
Anatomie is a leading fashion travel apparel brand dedicated to providing high-quality and stylish clothing to our customers. We are looking for a talented and experienced Senior Email & Retention Marketer to join our team and help us grow our customer base and enhance customer loyalty.
Job Summary:
The Senior Email & Retention Marketer will be responsible for developing and executing email and mobile marketing campaigns, managing customer retention programs, and enhancing our loyalty marketing strategies. The ideal candidate will have a strong background in email marketing, a deep understanding of retention and loyalty marketing, and hands-on experience with Klaviyo, YotPo, and Shopify.
Key Responsibilities:
Email & Mobile Marketing:
- Develop, execute, and optimize email and mobile marketing campaigns to drive customer engagement, retention, and sales.
- Create and manage email marketing calendars, ensuring timely and relevant communications.
- Segment email lists based on customer behavior, preferences, and purchase history to deliver personalized content.
- A/B test email campaigns to improve open rates, click-through rates, and overall performance.
- Analyze email campaign performance and provide actionable insights and recommendations.
Retention & Loyalty Marketing:
- Design and implement retention strategies to increase customer lifetime value and reduce churn.
- Develop and manage loyalty programs and initiatives to reward and retain loyal customers.
- Collaborate with cross-functional teams to ensure a seamless customer experience across all touchpoints.
- Monitor and analyze retention and loyalty metrics, providing regular reports and insights to stakeholders.
Platform Management:
- Utilize Klaviyo for email and mobile marketing automation, segmentation, and analytics.
- Leverage YotPo to enhance customer reviews, ratings, and loyalty programs.
- Integrate and manage Shopify to ensure a cohesive and streamlined customer journey.
Collaboration & Communication:
- Work closely with the content, design, and product teams to ensure consistency in brand messaging and visual identity.
- Communicate effectively with internal teams and external partners to achieve marketing goals.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum of 5+ years of experience in email marketing and retention/loyalty marketing.
- Proven experience using Klaviyo, YotPo, and Shopify.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent written and verbal communication skills.
- Creative thinker with a passion for innovation and continuous improvement.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Detail-oriented with a strong focus on quality and accuracy.
Benefits:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holiday schedule.
- Employee discounts on Anatomie products.
- Opportunities for professional development and career growth.
How to Apply:
If you are a motivated and experienced email marketing and retention/loyalty marketing professional looking to join a dynamic team, we would love to hear from you. Please submit your resume and a cover letter detailing your relevant experience and why you are a great fit for this role to Lauren Fishbane (lauren@anatomie.com).
Anatomie is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Application Question(s):
- Do you have at least one year's experience working (hands-on) with Klaviyo?
Experience:
- Email Marketing: 3 years (Required)
Ability to Commute:
- Miami, FL 33138 (Required)
Ability to Relocate:
- Miami, FL 33138: Relocate before starting work (Required)
Work Location: Hybrid remote in Miami, FL 33138