Brand Management
- Lead the development of Brand & Marketing Strategy to deliver brand portfolio Gross Sales, Gross Margin and Direct Contribution targets on a rolling 24-month basis.
- Build the Brand Direction Outline for existing & new launches with 3+ year outlook strategic plans, present to leadership in partnership with relevant design counterparts.
- Lead & present to Category Leads brand level P&L Financial Planning & Growth strategy.
- Partner with Product team to adhere to global milestone deliverable dates.
- In collaboration with team senior leads, including design, provide strategic insight to help define and deliver a cohesive line plan with well-considered price points, margins, SKU mix consideration and feature sets.
- Lead comms strategy including asset management & on-time delivery in partnership with the Marketing Communications team.
- Oversee workloads, performance, and development of direct (and if required, indirect) reports towards the achievement of agreed objectives, KPI’s, through the provision of clear direction, support, coaching and review in-line with the Moose Performance Management Program.
- Manage team to deliver P&L deliverables from ideation to execution, ensuring all communication touch points and assets ladder up to the overall brand strategy, focusing on consumer benefits and features.
- Deliver seasonal concept and model review decks and sales summit presentation decks and sizzles.
People Management Responsibilities
Regularly review resourcing requirements for the department and recruits, interviews, selects and trains new staff;
Oversee the day-to-day workloads and performance of direct reports towards the achievement of agreed objectives, through the provision of clear direction, coaching and support;
Work with direct reports to set individual KPIs, and conduct regular reviews in-line with the Moose Performance Management Program;
Manage the training and professional development of team members, with an emphasis on providing timely and constructive feedback on a regular basis; and
Champion the Moose culture to ensure direct reports deliver on The Wow
This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.