Job Summary:
Join our team as a Social Media Specialist where you will play a vital role in developing and executing social media strategies to enhance our online presence and engage with our target audience effectively. Your expertise in social listening, stigmatise, advertising, social media marketing, public relations, Hootsuite, proofreading, social media management, web, and photography will be instrumental in driving our brand's digital success.
Duties:
- Collaborate with cross-functional teams to create and implement comprehensive social media strategies that align with business objectives.
- Manage and monitor social media accounts to ensure consistent branding and messaging across all platforms.
- Utilize social listening tools to analyze trends, track campaign performance, and identify opportunities for engagement.
- Create engaging content including posts, videos, and graphics to increase brand awareness and drive user engagement.
- Coordinate advertising campaigns on social media platforms to reach target audiences effectively.
- Conduct regular stigmatise analysis to ensure brand consistency and relevance in the market.
- Utilize Hootsuite or similar tools for scheduling posts and analyzing social media metrics.
- Proofread content for accuracy, grammar, and adherence to brand guidelines before publishing.
- Collaborate with the PR team to amplify brand messaging through various online channels.
- Utilize photography skills to create visually appealing content for social media posts.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field preferred.
- Proven experience in social media marketing and management with a strong understanding of various social media platforms.
- Proficiency in using Hootsuite, Google Analytics, Constant Contact, Canvaor similar social media management tools.
- Knowledge of web analytics tools to track performance metrics and optimize strategies.
- Excellent proofreading skills with a keen eye for detail.
- Strong understanding of advertising principles on social media platforms.
- Experience in photography for creating visual content is a plus.
This position offers a competitive salary along with benefits such as healthcare coverage and opportunities for professional development. If you are a creative Social Media Specialist passionate about driving brand engagement through innovative digital strategies, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $44,500.00 - $45,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 1 year (Preferred)
Ability to Commute:
- Boca Raton, FL 33434 (Required)
Ability to Relocate:
- Boca Raton, FL 33434: Relocate before starting work (Required)
Work Location: Hybrid remote in Boca Raton, FL 33434