Key Responsibilities:
- Develop and implement digital advertising strategies across platforms like Google Ads, social media (Facebook, LinkedIn, etc.), programmatic display, and others
- Create compelling ad copy, designs, and landing pages to drive click-throughs and conversions
- Continuously optimize ad campaigns based on performance data to maximize ROI
- Conduct keyword research, A/B testing, audience targeting, and bid management
- Track and report on digital ad metrics like impressions, clicks, costs, conversions, and return on ad spend
- Plan and execute a strategic webinar program to educate prospects and generate qualified leads
- Identify relevant topics, source internal and external speakers, and develop webinar content
- Oversee webinar promotion through email, ads, social media, and other channels
- Manage webinar hosting platform, registration process, live delivery, and post-event follow up
- Analyze webinar metrics like registrations, attendance, engagement, lead capture, and sales pipeline impact
- Collaborate with marketing, sales, and product teams on campaign planning and lead management
- Stay up-to-date on digital marketing trends, tools, and best practices
- Manage digital advertising and webinar budgets efficiently
- Provide regular reporting and insights to demonstrate marketing ROI
Job Type: Full-time
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
Experience:
- Digital marketing: 3 years (Required)
- webinar/event marketing: 2 years (Required)
Ability to Relocate:
- Fort Lauderdale, FL: Relocate before starting work (Required)
Work Location: In person