Fastline Marketing Group (FMG), a leading provider of integrated marketing solutions to the agriculture industry, is seeking a skilled and well-rounded Digital Media Specialist to join our team to assist in our online marketing efforts. As a Digital Media Specialist, you will play a crucial role in coordinating communication between our clients and the web team. You will also be responsible for making small website changes for our clients via Word Press. Additionally, you will be responsible for helping to create engaging content across various digital platforms, including social media, websites, email campaigns, and advertising channels.
This position will play a critical role in bridging communication between our clients and the web team, ensuring seamless collaboration and a successful website build. This includes assisting in website development kickoff calls and follow-up communications with the client.
Responsibilities:
- Update Word Press Sites for clients if the web team is bogged down.
- Proofread all marketing production assets prior to sending them to other team members or job requestors.
- Assisting in design and execute digital media campaigns aligned with business goals.
- Assisting in double checking digital campaigns once they are live for accuracy.
- Coordinate the creation of digital content, including website updates, blogs, press releases, and more.
- Manage end-to-end digital projects, ensuring timely delivery and high-quality output.
- Serve as the liaison between Marketing, Sales, and Product Development teams to ensure brand consistency.
- Monitor key performance indicators (KPIs) and return on investment (ROI) for digital initiatives.
- Stay up to date with developments in digital media and marketing trends.
Requirements:
- Proven work experience in digital marketing
- Familiarity with web design (specifically Word Press) principles and content management systems.
- Excellent analytical and project management skills.
- Ability to set up campaign reporting.
- Ability to multitask and perform effectively under tight deadlines.
- Strong verbal and written communication skills.
- Bachelor’s degree in Marketing, Web Design, Digital Media, or a relevant field.
Preferred Skills:
- Solid knowledge of media editing software such as Adobe Creative Suite, Final Cut Pro, Premiere Pro, Audacity, or similar tools is a plus.
- Additional qualifications in web design or animation are a plus.
- Creativity is a plus.
About Fastline Marketing Group:
Fastline has been serving the American farmer and rancher since 1978. Based in Buckner Kentucky just outside Louisville, Fastline produces 19 localized catalogs with information for the American farmer and rancher. The website www.Fastline.com is the largest, freshest database of agricultural equipment online and is the go-to site for equipment values and research. Fastline continues to grow as it offers integrated marketing solutions to Ag equipment dealers and manufacturers.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
Experience:
- Digital marketing: 1 year (Required)
Ability to Commute:
- Buckner, KY 40010 (Required)
Work Location: In person