Sierra International Machinery
Marketing Coordinator Assistant
Reports to Sierra Sales & Marketing
Nature of Work:
As a Marketing Coordinator Assistant, you will be responsible for managing various aspects of our marketing efforts, with a strong focus on digital platforms, content creation, and communication strategies. You will collaborate with cross-functional teams to ensure the consistent and effective delivery of our brand message across multiple channels.
Duties & Responsibilities:
Content Creation:
o Develop, design, and schedule engaging text, image, and video content for various social media platforms.
o Collaborate with marketing, sales, and product development teams to create promotional content.
Social Media Management:
o Manage and oversee social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms.
o Ensure consistent brand messaging and voice across all social media channels.
Trend Monitoring:
o Stay updated on social media trends, tools, applications, channels, design, and strategy.
o Adapt and implement new trends and technologies to enhance social media presence.
Community Engagement:
o Engage with followers, respond to comments and messages in a timely manner.
o Foster relationships with followers, influencers, and industry professionals to build a strong online community.
Analytics and Reporting:
o Monitor, track, analyze, and report on performance metrics, including engagement, reach, impressions, and conversions.
o Use data insights to optimize content strategy and improve social media performance.
Collaborative Projects:
o Work closely with the creative team to develop visual content.
o Collaborate with other departments to support their social media needs and ensure alignment with overall business goals.
Minimum Qualifications:
Must have at least 3 years in Marketing position or have a Marketing degree from an accredited college. Must be proficient in Microsoft Office products, be able to use Outlook, PowerPoint, Access, and Word and able to use internet with search engines. Must be able to post onto varies social media platforms and programs such as but not limited to Sierra websites, LinkedIn, Facebook, Instagram, TikTok, etc. Must have a current valid Driver’s License and be auto insurable by Sierra auto insurance. Must have Passport or being willing and able to obtain one. Must be willing and able to travel anywhere, driving or flying.
- Expert at using Adobe.
- Expert at using PowerPoint.
- Equivalent experience or a degree in Marketing, Communications, or a related field.
- Proven experience in social media management, content creation, and digital marketing.
- Excellent copywriting and communication skills.
- Proficiency in graphic design tools and software.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Creative mindset with an eye for detail.
Knowledge & Skills:
Expert knowledge of Marketing procedures, Adobe, and PowerPoint.
Hands on experience with editing photos and video.
Advanced knowledge of posting to Social Media sites and websites.
Strong research skills.
Organized and detail oriented.
Ability to analyze data accurately and efficiently while staying on schedule.
Physical Demands:
Sitting for long periods (8 – 12 hours at a desk, in a car, or on a plane).
Continually standing/walking (up to 8 – 12 hours in an Airport, Convention, Recycling yard or Warehouse).
Frequently crouching/stooping.
Frequently reaching and twisting/turning.
Continually using hands for computer work.
Continually using eyes to look at computer monitors for 8 to 12 hours a day.
Occasionally traveling out of town, state, or country by auto or plane.
Occasionally lifts 50 lbs, carries boxes of material such as but not limited to brochures, t-shirts, hats, marketing props and materials.
Job Type: Full-time
Pay: $20.00 - $30.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Experience:
- Marketing: 1 year (Required)
Ability to Commute:
- Bakersfield, CA 93307 (Required)
Ability to Relocate:
- Bakersfield, CA 93307: Relocate before starting work (Required)
Work Location: In person