Company Overview
Join our team at a leading agency committed to delivering exceptional results and driving growth for our clients. As a firm at the cutting edge of the marketing industry, we are dedicated to innovative solutions and strategic insights that captivate and engage audiences across multiple platforms. We are looking for passionate, creative, and driven professionals who are ready to make a significant impact in our dynamic environment, this is an “In-Office” position. With a strong focus on excellence, integrity, and a client-first approach, we empower our team members to thrive and help our clients achieve their marketing goals. Join us in shaping the future of advertising and elevating brands to new heights.
Job Brief
We are looking for a skilled and dynamic PPC Specialist to manage our clients’ paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive traffic and conversions. To be successful in this role, you must possess a solid understanding of PPC advertising, keyword research, and audience targeting.
Responsibilities
- Conducting research and analyzing data to identify the most effective keywords and targeting strategies for our PPC campaigns.
- Developing, implementing, and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook, and other social media channels.
- Ensuring that campaigns are targeted effectively to reach the right audience, and managing ad spend to maximize ROI.
- Monitoring and analyzing campaign performance metrics regularly to identify opportunities for improvement and adjusting campaigns accordingly.
- Collaborating with other marketing team members to ensure consistency across all campaigns.
- Staying up to date with the latest PPC trends and best practices and utilizing this knowledge to continuously improve campaigns.
Requirements
- Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms
- Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Excellent communication and teamwork skills to collaborate effectively with other marketing team members.
- Experience with Google Analytics, Google AdWords, Facebook Business, and other analytics tools.
- A B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology-related field
- Google Ads and Bing Ads certifications are a plus.
Benefits:
- Competitive compensation package.
- Comprehensive training and ongoing professional development.
- Opportunities for advancement within the company.
- A positive and collaborative work environment.
- The satisfaction of helping clients achieve their goals.
- Generous medical/dental/vision benefits package.
Why Join Us:
- Opportunity to make a significant impact by influencing marketing strategies through predictive behavioral modeling.
- Work in a collaborative and innovative environment where your ideas and expertise are valued.
- Competitive compensation and benefits package.
- Access cutting-edge tools and technologies to support your analytics endeavors.
- Ongoing opportunities for professional development and growth.
Job Type: Full-time
Pay: $60,000.00 - $72,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Experience level:
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to Relocate:
- Fort Lauderdale, FL: Relocate before starting work (Required)
Work Location: In person