Inspired and framed by the natural beauty of the central coast region of California, the Léal hospitality group is a one-of-a-kind collection of carefully curated properties located in Morgan Hill, Hollister, and San Juan Bautista. The collection represents a dynamic array of urban and rural assets including restaurants, wineries, event venues, as well as full and select service boutique hotels that are dedicated to creating unique and memorable experiences for our guests. Whether your goal is to spend an evening dining and staying in comfort, hosting a wedding or corporate event for several hundred people, each of our properties delivers the ultimate hospitality experience while inspiring our guests to sip, savor and celebrate all of life's little every day and once in a lifetime special occasions.
The Social Media/Marketing Coordinator will develop, establish, and maintain marketing strategies to meet organizational objectives and establish marketing tactics to help increase revenue for all Léal properties. This position will create highly engaging digital assets for our websites, social media platforms, digital and print marketing campaigns, menus, and other related initiatives while ensuring all content is web-optimized and compatible across all viewports / properties. This may include, but not be limited to emails, landing pages, banners (Static, GIF and Flash), etc.
The successful candidate must be able to understand our brand and quickly shift gears as we are constantly evolving. Candidates that succeed in this role are individuals who demonstrate a love for autonomy, rapidly changing environments, and teamwork. They are creative, trendy, charismatic, knowledgeable, and exceptionally well-versed in the latest sales and marketing techniques. They aren’t afraid to think outside of the box!
Essential Responsibilities/Duties: *
- Create, design, and develop engaging graphic designs for print and electronic collateral, menus, website and social media content that are aligned with our brand for marketing campaigns and efforts throughout our portfolio.
- Assist with the development and implementation of marketing plans and projects for increasing business
- Assist with developing and expanding marketing platforms
- Assist with updating and maintaining our company websites
- Assist with maintaining and improving brand identity, brand images, print collateral, and other design and communication assets
- Assist with managing the productivity of marketing plans and projects
- Monitor, review, and report on all marketing activity and results
- Take photos and videos for marketing content as needed
- Send weekly reports of social media engagements and impressions
- Strategize how to increase social media engagements and impressions
- Communicate any areas of need, problems, and concerns from a guest to the Vice President of Hospitality
- Being a team player is essential
- All other tasks as requested by management
Required Education, Knowledge, Skills and Competences:
- Bachelor's Degree in Marketing, Communications, Business, or related field preferred
- 1 - 3 years of experience in marketing, web/digital graphic design and production, including websites, emails, web banners, social media and mobile device marketing pieces. Hospitality industry experience preferred.
- Portfolio demonstrating strong sense of design, composition, typography, and layout skills and digital portfolio with HTML samples
- Experience with photography, video editing, website maintenance, web analytics, and SEO preferred
- Mac proficient. Must have technical proficiency and advanced knowledge of Microsoft applications, the Adobe creative suite (Illustrator, InDesign, Photoshop, etc.), and multiple communication channels including web, email, and social media
- Possess a passion for the visual storytelling of a brand
- Exceptional written and verbal communication skills including positive interpersonal skills
- Excellent organization skills and time management skills and be a self-starter with the ability to work independently or under minimal supervision and the ability to take full ownership of a task or project and present ideas clearly and effectively
- Ability to multitask, switch gears, and operate in a fast-paced environment
- Ability to produce accurate and high-quality work under tight deadlines
- Possess analytical and creative thinking with problem-solving skills and deductive reasoning abilities
- Possess and maintain a current California Driver License with a satisfactory and safe driving record
- Will be required to travel to other locations within the portfolio on a frequent basis including starting your shift at different properties.
- Excellent communication skills and ability to work both independently and in collaborative/cross-functional team settings, with and without supervision
- Desire to have a direct impact in transforming and growing our brand
- A strong business sense, and understands how your designs affect the business
- Complete all assigned projects on time, with clear communication regarding deadlines and workload.
* Full job description will be provided during the interview process.
Please visit our website for more information about our beautiful and growing hospitality portfolio: www.liveloveleal.com
Pay Range: The pay range for this role is anticipated to be $23.00 - $26.00 per hour and will be based on applicable and specialized experience and location.
For immediate consideration, please submit your resume in PDF format and include a link to your portfolio.
Job Types: Full-time, Part-time
Pay: $23.00 - $26.00 per hour
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Overtime
- Weekends as needed
Application Question(s):
- This position will require some evenings and weekend hours to capture content for social media and marketing purposes. Would you be available to work evening and weekend hours?
- This position will need to occasionally work at each of the venues throughout our hospitality portfolio in south Santa Clara and San Benito counties. Is this something you are able to do?
- How many hours per week are you looking to work?
Experience:
- Marketing: 1 year (Preferred)
- Social media marketing: 1 year (Preferred)
License/Certification:
- Driver's License (Preferred)
Work Location: Multiple locations