SUMMARY:
Yen Press, one of the largest publishers of manga, manhwa, light novels, and original graphic novels in the North American market, is seeking a Marketing & Publicity Manager to help manage its rapidly growing list of manga and light novels. The Marketing & Publicity Manager will be responsible for overseeing Yen Press marketing efforts and campaigns, particularly in the areas of publicity, influencer marketing, social media, events, and advertising.
*Please make sure to submit a cover letter in addition to your resume.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Management and oversight of the Yen Press Marketing Team members on matters related to social media, publicity, events, and advertising.
- Leading Yen Press publicity efforts in the reviewer and influencer space, including developing the network of Yen Press contacts and the creation of publicity plans for key releases.
- Managing marketing spends to balance efficient efforts with remaining within the approved budget.
- Planning and oversight of Yen Press, JY, and Ize Press social media marketing, which includes the curation and creation of social media content with key members of the Marketing Team.
- Planning and producing of content that entertains and promotes key Yen Press titles, particularly in the form of long and short-form video.
- Collaborating with industry partners on cross-promotions via social media and at live conventions.
- Planning of Yen Press convention appearances, including booth and advertising design, programming, giveaways, and panels.
- Planning, producing, and hosting panels and programming at conventions and events.
- Communicating with industry partners and licensors to plan for creator appearances at conventions, events, and press sessions.
- Additional marketing, advertising, and social media tasks, as necessary.
KNOWLEDGE, SKILLS & ABILITIES REQUIRED:
- Four to five years of marketing and publicity experience in the publishing industry required.
- Strong communication and interpersonal skills required.
- Experience pitching to media and press and presenting in front of internal and external partners required.
- Existing relationships with national and regional media contacts and influencers required.
- Experience managing social media accounts in a professional setting required.
- Ability to read community and marketing trends within the manga, anime, webcomic, and graphic novel space strongly required.
- Passion and interest in manga, anime, webcomics, and graphic novels required.
- Experience using media databases, such as Muck Rack and Cision, required.
- Experience with digital cataloguing and galley services, such as Edelweiss and NetGalley, strongly preferred.
- Experience media training and prepping creators strongly preferred.
- Excellent time management and organizational skills.
Job Type: Full-time
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Tuition reimbursement
- Vision insurance
Schedule:
Application Question(s):
- What is your favorite manga or light novel series?
Ability to Commute:
- New York, NY 10001 (Required)
Ability to Relocate:
- New York, NY 10001: Relocate before starting work (Required)
Work Location: Hybrid remote in New York, NY 10001