Responsibilities:
- Develop and execute advertising campaigns on Amazon, including Sponsored Products, Sponsored Brands, and DSP (Demand-Side Platform).
- Monitor daily performance metrics and adjust strategies as needed to meet business goals and ROI targets.
- Collaborate with the marketing team to align Amazon advertising strategies with overall marketing and promotional activities.
- Conduct keyword research, competitor analysis, and market trend investigations to optimize ad performance.
- Efficiently manage ad budgets to maximize ad spend ROI.
- Regularly generate reports on ad campaign performance, insights, and optimizations, and present findings to stakeholders.
- Stay updated on Amazon's advertising policies, tools, and improvements to leverage new opportunities.
- Work closely with the product team to ensure product listings are optimized for SEO and conversion.
- Test and analyze keywords and ad approaches to identify new opportunities and improve campaign efficiency.
- Provide feedback and insights on customer engagement and product performance to the product and marketing teams based on ad data.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Practical experience in digital advertising, especially using Amazon's advertising platform, is preferred.
- Strong analytical skills and experience with analytics tools such as Amazon Seller Central.
- Excellent communication and project management skills.
- Ability to work in a fast-paced and dynamic environment.
- Strong problem-solving skills and attention to detail.
- Knowledge of e-commerce, online retail, and digital marketing best practices.
- Experience with SEO, SEM, and e-commerce marketing strategies is a plus.
Job Type: Full-time
Pay: From $21.00 per hour
Expected hours: 40 per week
Schedule:
Experience:
- PPC Advertising: 1 year (Preferred)
Language:
Ability to Commute:
- O Fallon, MO 63366 (Required)
Ability to Relocate:
- O Fallon, MO 63366: Relocate before starting work (Required)
Work Location: In person