Digital Matter is a technology-first, data-led, marketing and media consultancy. Headquartered in New York, Digital Matter provides consulting and services in business transformation, privacy-first data strategy, and integrated media buying. We are looking for a Paid Social Manager to support a growing portfolio of consumer and retail clients.
The Role
As a Paid Social Manager, you will assist in the day-to-day management (internal & external), optimization, and strategy of campaigns across primarily Meta & TikTok. Experience with Reddit, Pinterest, Snap, and X (formerly Twitter), a plus.
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Day-to-day management of Paid Social campaigns, with oversight & responsibility of pacing, optimization, and reporting
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Manage 1 Senior Associate who will lead ad trafficking & creative specs; responsible for QA of all builds in platform
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Assist with campaign architecture & execution
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Analyze large quantities of data and proactively identify optimization opportunities to communicate to internal and external stakeholders
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Provide insightful recommendations based off best practices as they align to the client’s overarching goals inclusive of creative, copy, audiences, and placements; analyze ‘best in class’ creative examples in market to put forth recommendations & creative requests accordingly
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Present recommendations to internal & external stakeholders; be the primary Paid Social contact for select clients
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Provide recommendations (internal & external) around audience targeting based on client priorities
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Lead meetings & communications with Paid Social partners; responsible for next steps & follow ups on said calls
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Consistently keep team informed on status of projects verbally and/or in writing
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Remain current with industry trends, continually leveraging new tools and industry best practices to boost efficiency and effectiveness of campaigns
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3+ years of hands-on Paid Social campaign management experience
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Proficient in Microsoft Excel & PowerPoint
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Proven analytical and quantitative skills, and an ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities
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Active interest in social media, performance media, marketing, and ecommerce; interest in Fashion is a plus
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Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, attention to detail, and proactivity
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BA/BS or equivalent with an emphasis on marketing, business or coursework of a quantitative nature
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Competitive salary + year-end bonus tied to Company performance
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Full coverage health insurance including Medical, Dental, and Vision
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401K with company contribution
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Unlimited vacation days
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Paid parental leave
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Digital Matter cell phone plan
Additional Benefits Include The Following:
Medical insurance
Vision insurance
Dental insurance
401(k)
Paid maternity leave
Paid paternity leave
Commuter benefits
Disability insurance