We are seeking a highly skilled and motivated Google and Facebook Ads Specialist to join our dynamic marketing team. As an expert in digital advertising platforms, you will be responsible for developing, implementing, and optimizing campaigns to drive traffic, conversions, and revenue across Google and Facebook channels. The ideal candidate is data-driven, analytical, and has a deep understanding of digital marketing strategies.
**Key Responsibilities:**
- Develop and execute effective paid search and paid social strategies across Google Ads (Search, Display, Shopping, YouTube) and Facebook Ads Manager.
- Conduct keyword research, ad copywriting, and A/B testing to optimize campaigns for maximum ROI and performance.
- Monitor campaign performance daily, analyze key metrics, and provide actionable insights and recommendations for improvement.
- Manage budgets, bids, and campaign pacing to achieve acquisition and conversion goals within target CPA and ROI metrics.
- Stay up-to-date with industry trends, best practices, and platform updates to ensure the highest level of campaign performance and compliance.
- Collaborate with cross-functional teams including creative, analytics, and product marketing to align campaign strategies with overall business objectives.
- Generate and present performance reports and insights to stakeholders on a regular basis.
**Skills and Qualifications:**
- Bachelor’s degree in Marketing, Advertising, Business, or related field.
- Proven experience managing and optimizing Google Ads and Facebook Ads campaigns.
- Strong understanding of digital marketing principles and best practices.
- Proficiency in Google Analytics and/or other analytics platforms.
- Analytical mindset with the ability to interpret complex data sets and make data-driven decisions.
- Excellent communication, organization, and project management skills.
- Ability to multitask and work effectively in a fast-paced environment.
- Google Ads certification and Facebook Blueprint certification preferred.
- Experience with other digital advertising platforms (e.g., LinkedIn Ads, Twitter Ads) is a plus.
**Why Join Us:**
- Opportunity to work with leading brands and cutting-edge digital marketing technologies.
- Collaborative and inclusive work environment that values innovation and creativity.
- Competitive salary and benefits package with opportunities for growth and career development.
If you are passionate about digital marketing and have a proven track record of driving results through Google and Facebook advertising, we encourage you to apply and join our team of marketing experts dedicated to achieving success through strategic digital initiatives.
**Application Process:**
Interested candidates are invited to submit a resume and cover letter outlining their qualifications and experience related to the role of Google and Facebook Ads Specialist. We look forward to reviewing your application and discussing how your skills can contribute to our team's success.
Job Type: Full-time
Pay: $11,667.80 - $53,827.70 per month
Education:
Experience:
- Client Management: 1 year (Preferred)
- total work: 1 year (Preferred)
- Marketing: 1 year (Preferred)
Work Location: Remote