We are an apparel company in the sport fishing category focusing on T-shirts, sweatshirts, performance shirts, and ball caps. We are looking for an individual who knows how to market brands with an advanced and deep understanding of social media marketing and SEO optimization. Must be an expert in Shopify and Squarespace.
Responsibilities
- Be an expert on Shopify, Squarespace, Google, Instagram, and Facebook
- Lead the development and implementation of sophisticated social media advertising campaigns on Facebook and Instagram.
- Monitor, analyze, and optimize the performance of advertising campaigns.
- Collaborate with the marketing team to create compelling and engaging content for social media ads.
- Stay abreast of industry trends, best practices, and emerging technologies in social media advertising to keep campaigns current and effective.
- Generate detailed reports and presentations on advertising campaign performance, providing actionable insights and recommendations for improvement.
In this role, you will:
· Set budgeting for online spending
· Work with our art team to develop online marketing that yields sales
· Work with executive team strategizing online efforts
· Stay up to date on the latest digital marketing trends
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Minimum of 5 years of hands-on experience in social media advertising, with a focus on Facebook and Instagram platforms.
- In-depth knowledge of social media platforms, advertising tools, and analytics software.
- Proficiency in Excel, with the ability to perform complex data analysis and reporting.
- Demonstrated ability to work collaboratively in a team-oriented environment.
- Strong analytical skills with a keen attention to detail.
- Proven ability to manage multiple projects simultaneously and meet deadlines.
Job Type: Full-time
Pay: $109,000.00 - $134,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
Work Location: Remote