Overview:
The Social Media and Marketing Specialist will play a crucial role in all marketing aspects for our company. The ideal candidate will have a strong background in graphic design, social media strategy, and content creation, with a passion for nonprofit work as well.
Priority Responsibilities for Position:
- Campaign Management: Plan, implement, and manage end-to-end digital marketing campaigns across various channels, including social media (such as Facebook, Instagram, Twitter, LinkedIn, and others) E-mail, SEO and paid advertising.
- Social Media Management: Create and curate content for social media platforms, engage with our online community, and monitor analytics to optimize performance.
- Strategize: develop and execute comprehensive digital marketing strategies aligned with business goals.
- Research advertising trends and competitors pricing and products.
- Email Marketing: Develop and execute email campaigns, newsletters, and product announcements to enhance customer engagement and drive sales.
Additional Needs:
- Create, curate, and schedule engaging content (text, images, videos) that aligns with and promotes our brand, mission, services and values
- Interact with followers, respond to inquiries, and foster a sense of community online
- Stay up-to-date with the latest social media best practices, trends, and technologies
- Measure the success of social media campaigns using Insights and Analytics
- Manage newsletters and email campaigns, including calendaring, compiling topics, creating engaging content and visually appealing images
- Design visually appealing flyers, decks, brochures, etc. for programs and services
- Work closely on marketing and content creation on all special events and special projects
- Keep the website updated with current information from all agency aspects
- Create and design dynamic PowerPoint presentations for events, programs, and meetings
- Assist in the development of marketing and event materials, and other graphic design projects as needed
- Collaborate with all department directors
Skills & Qualifications
- Proven experience as a Social Media Specialist, Social Media Manager, or similar role
- Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva)
- Strong understanding of social media platforms and their respective audiences
- Excellent communication and writing skills
- Ability to create visually appealing and effective graphics
- Experience with social media analytics and design/digital marketing platforms (e.g., Google Analytics, Hootsuite, Constant Contact, Canva)
- Ability to manage multiple projects and meet deadlines
- Creative thinking and problem-solving skills
- Passion for nonprofit work and community engagement
Job Type: Full-time
Pay: $18.79 - $22.63 per hour
Expected hours: 40 – 45 per week
Benefits:
- 401(k) matching
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Experience:
- Marketing: 2 years (Required)
Ability to Commute:
- Deerfield Beach, FL 33441 (Required)
Ability to Relocate:
- Deerfield Beach, FL 33441: Relocate before starting work (Required)
Work Location: In person