The Marketing and Communications Coordinator supports the effective implementation of the organization’s marketing and communications initiatives in an effort to promote positive public image and brand awareness among Volunteers of America Southeast Louisiana’s various audiences across all media platforms, both internal and external. Specific areas of focus include content generation and management; assistance with donor communications, including print, e-communications, collaboration on multi-media projects; and assistance in the planning, execution and evaluation of special events, including groundbreakings and facility openings. In addition, The planning and executing of organization social and presentation events across the region served.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Internal / External Communications
- Maintain constituent groups for program, including creating/updating/deleting groups as requested.
- Coordinate and deliver electronic brochures, newsletters and email campaigns.
- Create content for organizations educational and support programs.
- Assist in the development and execution of marketing and communication strategies and campaigns.
- Assist in the development of dashboard reports detailing metrics and performance of marketing and communication efforts.
- Monitor emails to website and redirect accordingly for response.
2. Video, Photography and Logo Assets
- Maintain image library of collateral materials.
- Coordinate production and distribution of specialty items.
- Assist with logo resources and monitor program adherence to brand guidelines.
3. Writing and Editing
- Work with marketing director to develop/edit/proof valuable, engaging content that increases the agency’s brand awareness to key stakeholders. Content is for a variety of digital and traditional channels including websites, newsletters, annual report, social media and more.
- Create free resources (i.e. e-books, whitepapers, infographics, guides, etc.) to drive awareness and engagement.
- Maintain agency’s library of digital stories.
Core Responsibilities – Accountable for the Performance and the effective of/for
- Traditional - Brand, Image and Community Voice constantly pushing the brand, community impact and top-of-mind awareness of the Organization.
- Traditional - Marketing and Advertising creation and execution of all campaigns necessary to achieve the Organizations Strategic Plan.
- Traditional - Communications and PR to effectively deliver, manage and plan/schedule for ongoing communications for both internal and external channels of the Organization, including websites and social media.
- Print & Collateral Materials Organizational Management
- Participation - Development & Fundraising (At Opportunity)
MARKETING, COMMUNICATIONS, BRAND
- Digital - Brand, Image and Community Voice constantly pushing the brand, community impact and top-of-mind awareness of the Organization. – Aligns with National Office
- Digital - Marketing and Advertising creation and execution of all campaigns necessary to achieve the Organizations Strategic Plan.
- Digital - Communications and PR to effectively deliver, manage and plan/schedule for ongoing communications for both internal and external channels of the Organization, including websites and social media.
- Media Buy Relations / PR Media Relationships – Crisis Management
- Brand Standards, Log In, Passwords, Operational How To’s Management
- Accounting – Marketing & Advertising - Department Reporting, Report Presentations
- Seminars, Orgs, Committee & Community Involvement for Job Scope (above levels)
CORE PROJECTS – Scheduled and Ongoing
§ Social Media Post – Daily / All Channels
§ Website and Data Analytics and Reporting – Content & Design
§ Photographer – All Events, Agency Needs
§ Photography & Images Database/Files Management
§ Digital SM Ads / Digital Management
§ Visions New Letter – Layout / Proof/Check
§ Annual Report - - Layout / Proof/Check
§ Year in Pictures – Layout / Proof/Check
ADDITIONAL DUTIES AND RESPONSIBILITIES
MEMBERSHIP DEVELOPMENT - SOCIAL EVENT PLANNING / EVENT OPS
- Event Operations On-Site Lead Coordinator - Facilitating, Executing & Documenting
- Event Sponsorship Sales Team / Outside Sales – Prospecting, Sales, Relationship Management, Financial Goals for Event and Sponsorships
- New Member Recruitment
COMMUNITY DEVELOPMENT – REGIONAL COMMUNITY / EVENT SERVICES
- Direct and Implement VOASELA ROADSHOW – for Agency Advancement
- Develop and implement regional fundraising strategies to meet revenue goals.
- Regional Community Development
1. Other Support
- Track press coverage, gathering analytics and preparing reports
- Maintain media contact list.
- Perform related duties and responsibilities as required.
SUPERVISORY DUTIES
This position has no supervisory duties over other full-time or part-time employees.
KEY CONTACTS
It is important for this position to develop working relationships with other members of the Resource Development and Marketing Team, given the team’s spirit of collaboration.
KNOWLEDGE, SKILLS AND ABILITIES
Required
- Experience in marketing or public relations in various platforms
- Must have excellent verbal and written communication skills
- Exceptional knowledge of grammar and editing/proofing capabilities
- Strong computer/internet skills
- Solid knowledge in website maintenance and social media
- Demonstrated organizational skills and an ability to prioritize multiple tasks
- Proficient in Microsoft Office Products
- Experience with Adobe Photoshop required and with Adobe InDesign preferred
Preferred
- Excellent presentation skills
Must have
- Current driver’s license issued by state of residence
- Current vehicle inspection decal
- Current vehicle insurance
- Current vehicle registration in state of residence
- Satisfactory Motor Vehicle Report
- Must be able to pass a criminal history investigation
WORKING CONDITIONS
Work is primarily performed in an office environment while seated at a desk. Dexterity is used while performing work with personal computer keyboard, calculator and other office equipment. Must be able to travel site to site in personal vehicle and occasional weekend and/or evening hours may be assigned as needed.
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Below are minimal knowledge/physical requirements of this position.