The Head of Ecommerce will lead our ecommerce portfolio and will lead the introduction of VIBE TWLV into the digital market. S/he will lead budgeting, forecasting, P&L tracking, pricing and promotional strategies relating to the brand in partnership with transversal teams (sales, merchandising, media, IM, finance, events, training, ecomm, demand planning). S/he will also support long-range planning for ecommerce based on learning, insights, and a hunger for market-relevant innovation.
The Head of Ecommerce will be responsible for developing integrated paid media plans, managing social media and google ad budgets and report to the CEO, in collaboration with the Director of Merchandising. Key stakeholders include global marketing, transversal teams and the in-store counterpart.
The ideal candidate is a well-rounded luxury fashion brand marketing professional with strong analytical, leadership, solid communication skills and is attuned to consumer trends in fashion forward luxury markets. The ideal candidate needs to be highly organized, detail-oriented, able to manage multiple projects at once, and passionate about the industry. Prior experience working in luxury fashion ecommerce and department stores is beneficial.
The role will be incredibly visible both locally and globally. The goals of this role will also be to feed global expansion plans and therefore needs to have a candidate that demonstrates undeniable cross-functional collaboration and communication. You will bring a deep understanding of what it takes to build a digital experience and can leverage industry research and trends to drive key objectives. The role requires someone who can gain strategic partnership and be a vocal and daring advocate for the future of digital commerce.
The role is highly cross functional and requires exceptional time management, prioritization, and innovation to better optimize internal operations to improve efficiencies across the value chain. This person needs to be a loud advocate for customer experience and understanding product purchasing affinities and barriers to conversion.
This person should also have experience with Marketplace growth strategies and identifying white space.
The ideal candidate will partner closely with our CEO and other company leadership across multiple divisions including but not limited to Merchandising, Marketing, Customer Experience, Retail, etc.
- Help develop and actualize the ECommerce strategy. Working closely with the HQ Ecomm Teams, Retail, Marketing, Merchandising, Customer Experience, Finance and Logistic teams to both materials and company-wide ambitions
- Maximize online sale and drive impact through partnerships with Site Merchandising, Digital Marketing, CRO (conversion rate optimization), Web Analytics and Insight, Omnichannel services, Customer Care, Returns and Damages
- P&L ownership, ensuring delivery of budget, sales analysis, and weekly forecast
- Advocate and influence senior management for the support and implementation of strategic initiatives; conduct competitive analysis, identify risk and reward opportunities
- Prepare sales reviews and presentations regarding: updates to strategic initiatives, directive changes, key metrics, and actionable insights for senior management and HQ.
- Manage end to end operational activities to ensure seamless order fulfillment and delivery processes to achieve Customer Satisfaction and business objectives. Increase omnichannel sales and maximize cross-functional synergies while ensuring consistency of customer experience and brand positioning and presentation.
- Lead and develop a high-performing Ecommerce team fostering a culture of collaboration, respect, innovation and continuous improvement. Provide guidance and support to team members to help them achieve their own development goals.
- Develop in partnership an SEO strategy; conduct keyword research, content optimization. And technical audits to target key opportunities for unbranded growth
- Analyze search data and user behavior to identify opportunities for enriching search. Collaborate with cross-functional teams to implement improvements
Position requirements:
- Minimum of 10 years of experience working in ecommerce in either a site merchandising or commercial strategy role
- Experience with Salesforce, Adobe or similar reporting suite
- Executive presence
- You have expertise on ECommerce industry best practices and keep abreast on latest disruptions/trends/new technologies in the digital landscape
- Strong negotiator with demonstrated success in being able to negotiate both internally and with external counterparts
- Extremely well organized and able to manage multiple tasks, priorities and stakeholders with ease, can move a roadmap forward
- Excellent attention to detail and quality of work
- Must be able to thrive in a deadline-driven, rapidly changing environment
- Proactive and results orientated
- Strong bias for action, relentless about driving and really owning your own business – can operate in full autonomy
- Comfortable managing both up and horizontal
- Self-motivated, analytical and structured approach to your tasks
- Quick learner and adapt to a professional and high-performance work environment
- Ambitious and looking to grow and fill in the white space within a company
- Proficient in Adobe Salesforce, Google trends, Bloomreach
Job Type: Full-time
Pay: $90,000.00 - $110,000.00 per year
Experience:
- Marketing: 5 years (Preferred)
Work Location: In person