Job Title: Digital Marketing Specialist
Department: Marketing
Reports To: Marketing Director
FLSA Status: Non-Exempt
Prepared By: Angela Hall
Prepared Date: October 2023
Approved By:
Approved Date:
Summary Responsible for creating strategies and content for online advertising and marketing campaigns.
Essential Duties and Responsibilities include but are not limited to the following. Other duties may be assigned.
- Create content, often for a target audience.
- Create content strategies following brand and company guidelines.
- Support SEO through intentional content development.
- May be asked to design graphics, edit video, or create other forms of content beyond written.
- Website Development (Proficient in WordPress and knowledge of coding – PHP, HTML, etc.)
- Graphic Design Background / Knowledge with Adobe Software, Canva, etc. (Note: Will be helping with upkeep of sales flyers for all Gearheart Communications Offices)
- Will be helping create marketing materials for all companies:
- Knowledge of Digital Marketing Procedures.
- Flexible with work hours during peak Festival and Sports Seasons.
- Personable; work well with Marketing Staff and Customer Service.
- Other duties as required.
*These tasks do not meet the American with Disabilities Act definition of essential job functions and are usually less than 5% of time spent. However, these tasks still constitute important performance aspects of the job.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
*One to two years experience in Marketing, B.A. or B.S. in graphic design, art or related field or equivalent academic and work experience.
Supervisory Responsibilities
This job does not have immediate supervisory responsibilities. No subordinate supervisors report to this position.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is frequently required to sit, stand; reach, use hands to finger, handle, or feel and talk or hear. The employee must occasionally lift and/or move up to 10 lb. Specific vision abilities required by this job include close vision.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate like that of an office with general office equipment.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
· Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions.
· Interpersonal Skills – Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to other’s ideas and tries new things. High energy level and sense of humor essential.
· Oral Communication – Speaks clearly and persuasively in positive or negative situations; Participates in meetings; Demonstrates group presentation skills; Listens and gets clarification; Responds well to questions.
· Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
· Teamwork – Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
· Quality Management – Looks for ways to improve and promote quality; Demonstrates accuracy and thoroughness. Demonstrates the ability to handle multiple projects and details simultaneously.
· Ethics – Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
· Organizational Support – Follows policies and procedures; Completes administrative tasks correctly and on time; supports organizations goals and values; Benefits organization through outside activities; Supports affirmative action and respects diversity.
· Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions. Requires self-direction, diplomacy and a clear, courteous and professional manner when dealing with staff and the public.
· Quality - Demonstrates accuracy and thoroughness; Applies feedback to improve performance; Monitors own work to ensure quality.
· Safety and Security – Observes safety and security procedures; Determines appropriate action beyond guidelines; Reports potentially unsafe conditions Uses equipment and materials properly.
· Adaptability - Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events.
· Attendance; Punctuality – Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.
· Dependability – Follows instructions, Responds to management direction; Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals; Completes tasks on time or notifies appropriate person with an alternate plan.
KNOWLEDGES
English Language
Knowledge of the structure of the English Language
Knowledge of the content of the English Language
Knowledge of the meanings of words
Knowledge of the spelling of words
Knowledge of the rules of composition
Knowledge of grammar
Computers and Electronics
*Knowledge of HTML Web technologies and applications.
*Must be able to type and use processing software with data base and spreadsheet software ability highly desirable. Office programs needed for job duties: Javascript & other web based software, Adobe Dreamweaver, Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Adobe Flash, Word and Excel.
Sales and Marketing
Knowledge of principles and methods for promoting products or services
Knowledge of principles and methods for selling products or services
Mathematics
Knowledge of mathematical applications
Customer and Personal Service
Knowledge of principles for providing customer services
Knowledge of processes for providing personal services
Knowledge of customer needs assessments.
Knowledge of quality standards for services
Knowledge of evaluations for customer satisfaction
Administration and Management
Knowledge of coordination of people and resources
Clerical
Knowledge of administrative or clerical procedures
Knowledge of word processing
Knowledge of MS office basic and professional
Knowledge of managing files and records
Knowledge of designing forms
Knowledge of office terminology
SKILLS
Writing
Skill of communicating effectively in writing
Skill of communication effectively for the needs of the audience
Active Listening
Skill to give full attentions to what other people are saying
Skill to take time to understand the points being made
Skill to ask questions as appropriate
Skill to not interrupt at inappropriate times
Reading Comprehension
Skill to understand written sentences
Skill to understand paragraphs in work related documents.
Time Management
Skill to manage own time
Skill to manage time of others
Speaking
Must demonstrate effective oral communication skills.
Skill to talk to others
Skill to convey information effectively
ABILITIES
Oral Comprehension and Expression
Ability to listen
Ability to understand spoken words
Ability to understand spoken sentences
Ability to understand information
Ability to understand ideas in spoken words
Ability to communicate information in speaking
Ability to communicate ideas in speaking so others will understand
Speech Clarity
Ability to speak clearly
Ability to identify and understand the speech of another person
Inductive Reasoning
Ability to combine pieces of information to form general rules
Ability to form conclusions based on pieces of information
Ability to find relationships among events
Problem Sensitivity
Ability to identify when something is wrong
Ability to identify situations that may go wrong
Ability to recognize problems
Written Comprehension and Expression
Ability to communicate information in writing
Ability to communicate ideas in writing so others will understand
Ability to read
Ability to understand information presented in writing
Ability to understand ideas presented in writing
Deductive Reasoning
Ability to apply general rules to specific problems
Ability to produce answers that make sense
OTHER QUALIFICATIONS
NOTE: The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Job Type: Full-time
Pay: $15.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
Ability to Relocate:
- Harold, KY 41635: Relocate before starting work (Required)
Work Location: In person
