20 Best Brand Manager jobs (Hiring Now!)

Product Brand Manager - Kayaks
White River Marine Group —Springfield, MO
Lead and participate in Dealer Council meetings that drive solutions for field, customer opportunities. Qualified individuals with known disabilities may be…
Estimated: $74.1K - $93.8K a year
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Bachelor's degree in Marketing, Business, or a related field. Partner with the Commercial team to understand their needs and develop forecasting estimates.
$110,000 - $130,000 a year
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Marketing Manager
ChiRho Wellness —Morganfield, KY
_· Keep track of and balance budgets_. In this position, you will use a multitude of platforms to convert ads and promotions into increased revenue for our…
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PPC Marketing and Account Manager
Packable —Islandia, NY
Proficiency in PPC management tools (e.g., Amazon, Walmart, Google Ads) and analytics tools (e.g., Google Analytics). Health, dental, and vision insurance.
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4d
Marketing Manger
Kappler, Inc. —Guntersville, AL
Bachelor’s degree in marketing or related field strongly preferred. Work onsite, in person to develop cross-departmental relationships and collaboration,…
$50,000 - $80,000 a year
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Sr. Amazon Account Manager/Brand Manager (In-Person Role)
SellerSlice —Camas, WA
Create and implement platform performance marketing strategies for our client’s brands, driving revenue growth. Paid Time Off & Paid Sick Leave.
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MARKETING and COMMUNICATIONS MANAGER
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Bachelor’s degree in Marketing, Communications, Business Administration or related field is preferred. Work with Executive and Management Teams to develop and…
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Part-time Marketing Manager Plus
ChiRho Wellness —Morganfield, KY
_· Keep track of and balance budgets_. In this position, you will use a multitude of platforms to convert ads and promotions into increased revenue for our…
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1d
Marketing and Brand Manager
Aegis Home Protection —Maryland Heights, MO
The ideal candidate will play a key role in shaping our marketing strategies, enhancing our brand presence, and driving customer engagement through innovative…
$60,000 - $90,000 a year
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Experienced Luxury Brand Sales Manager - Mercedes-Benz of Augusta
Group 1 Automotive, Inc. —Augusta, GA
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Brand Activation Manager
Advantage Solutions —Columbia, MO
Driving is an essential function of this job and therefore you must be able to maintain a valid/current driver’s license and have access to reliable…
Estimated: $66K - $83.6K a year
Experienced Domestic Brand Sales Manager
Confidential Automotive Dealership —Piqua, OH
Accountable for sales operations at the dealership. Lead the sales team to increase profitability. Proved an excellent customer experience.
$90,000 - $100,000 a year
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3d
Brand Manager, New York
Ralph Lauren —New York, NY
Have an understanding of the state of the business including annual volume, best sellers and in-season trend for your business.
$100,000 a year
2d
Brand Marketing Manager
BIMOS Lab Seating —Chicago, IL
O Conduct regular e-blasts, social media posts and exposures on top platforms to maximize brand awareness with end-users.
$80,000 - $90,000 a year
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1d
Brand Manager
Medexus Pharma, Inc —Remote
Collaborate with Clinical Development to develop Phase IV plans, studies, and publication plans to broaden claims, usage, and extend product life cycles.
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The ideal candidate will be responsible for developing and implementing strategies to enhance our brand presence in the market.
Estimated: $54.4K - $68.8K a year
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1d
Brand Senior Manager, Owned Brands
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Production Manager @ Leading Fashion Brand
Reason Brand Inc. —New York, NY
You will be managing our production department and working overseas factories to facilitate sample development, send comments and revisions on samples, create…
$80,000 - $120,000 a year
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8d
Brand Manager, Baton Rouge
Ralph Lauren —New York, NY
They will be focus on developing relationships with key wholesale partners to execute company strategies. The Area Brand Manager will be the primary point of…
$100,000 a year
2d
US Brand Manager - Tequila
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Harvard graduate with a degree in Marketing, Business Administration, or a related field. Lead the development and implementation of creative marketing…
$10,000 - $11,000 a month
Quick Apply
1d

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Product Brand Manager - Kayaks

White River Marine Group - Springfield, MO

Apply Now

Job Details

Full-time Estimated: $74.1K - $93.8K a year

Benefits

Health savings account
Health insurance
Dental insurance
401(k)
Flexible spending account
Vision insurance
Paid sick time

Qualifications

Marketing
Competitive analysis
Microsoft Office
8 years
High school diploma or GED
Customer segmentation
Analysis skills
Market research
Bachelor's degree
Product development
Product management
Organizational skills
Business
Associate's degree
Financial acumen
Communication skills

Full Job Description

POSITION SUMMARY:

The Product Brand Manager supporting Kayaks is responsible for product market research including competitive analysis, planning rolling multi-year product and technology road maps, ensuring margin and profit generation for the brands, leading the brand as a unit business unit leader. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product brand vision, and working closely with engineering, marketing, sales and aftermarket to deliver winning brands. The Product Manager’s job also includes aligning the product and brand efforts to support WRMG’s overall strategy and goals.

ESSENTIAL FUNCTIONS:

Brand Product Planning & Product Development
- Develop competitive strategy for products solutions to meet revenue and profit goals.
- Lead and direct ongoing market intelligence activities that yield deep customer insights to support new opportunity identification and business case development.
- Lead product planning and development activities for a program-based services in collaboration with product development teams.
- Organizes and directs review of assortment performance and review of competitive pricing.
- Organizes and direct marketing plans for Proprietary branded products, working with Marketing, Photography, and other teams to execute strategy.
- Ensure new solutions meet market and business requirements set forth in business cases.
- Develop revisions of and extensions for existing solutions, including customization of services, new service bundles, and pricing models.
- Lead and participate in Dealer Council meetings that drive solutions for field, customer opportunities.
- Seek and develop partnerships and affiliations to enhance marketability of products/brand.
- Supports Development Team Management:
- Act as the central Brand Owner for the related cross functional teams to ensure that each team member is aware of the Brand deliverables and timing commitments.
Product Life Cycle Management
- Monitor financial performance of each model within the brand including investment, revenue, and profitability.
- Analyze and evaluate products/brand market performance and positioning.
- Benchmark products: styling, performance, quality, durability, price, market share and image.
- Track and ensure successful launch and sunset strategies.
- Implement brand strategies and work with the aftermarket teams on new opportunities.
Brand Marketing Strategy (Working with Marketing)
- Work with marketing to set product/brand marketing strategy for the product line. Initiate, recommend, and approve strategies and changes in marketing to maintain and enhance sales and market share.
- Set and monitor marketing objectives for Sales and Marketing to ensure successful performance.
- Identify positioning strategies based on market segmentation. Partner with Product Marketing and Sales to ensure proper competitive positioning through the segment.
Product/Brand Market Intelligence (Working with Marketing)
- Solicit and communicate information about market trends, competitive issues and products, customer issues, and sales force needs to product development.
- Anticipate, monitor, and respond to competitive issues. Oversee development of strategic competitive information for Sales and Campaign Marketing.
- Serve as a key brand liaison between sales/dealers/end customers.
- Guide market research and research/focus group activities. Incorporate research findings into positioning and marketing activities.
Business Analysis
- Monitor financials and profitability and implement commercial tactics to ensure revenue and profit goals are achieved.
- Analyze customer, sales history, market trend, implementation, and sampling data to inform development and marketing plans.
- Prepare forecasts, internal rates of return, and product-related financial reports.
- Recommends and implements pricing plans in line with strategy.
ALL OTHER DUTIES AS ASSIGNED

EXPERIENCE/QUALIFICATIONS:

Minimum Degree Required: High School Diploma or Equivalent
Preferred Degree: Bachelor's Degree in Business, Marketing, Product Development or related field, or equivalent work experience
Years of experience: 8-10 years of product brand development experience
Comprehensive knowledge of the aluminum boat industry

KNOWLEDGE, SKILLS, AND ABILITY:

Strong financial and business acumen.
Strong verbal and written communication and interpersonal skills.
Ability to analyze information and make sound and appropriate recommendations and decisions.
Strong organizational skills with an attention to detail.
Self-motivated and results driven.
Works well with all internal organizations and levels.
General technical boat knowledge.
Ability to effectively manage competing priorities and deliver quality results.
Competent with Microsoft Office applications.

TRAVEL REQUIREMENTS:

Light to moderate travel will be required – up to 20—25% during peak periods (trade show seasons).

PHYSICAL REQUIREMENTS:

Regular computer work, and sitting
Occasional walking, standing, and lifting up to 50lbs

INDEPENDENT JUDGEMENT:

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

White River Marine Group

Apply Now

Brand Manager jobs

Product Brand Manager - Kayaks

Brand Manager, Innovation

Marketing Manager

PPC Marketing and Account Manager

Marketing Manger

Sr. Amazon Account Manager/Brand Manager (In-Person Role)

MARKETING and COMMUNICATIONS MANAGER

Part-time Marketing Manager Plus

Marketing and Brand Manager

Experienced Luxury Brand Sales Manager - Mercedes-Benz of Augusta

Brand Activation Manager

Experienced Domestic Brand Sales Manager

Brand Manager, New York

Brand Marketing Manager

Brand Manager

Brand Manager

Brand Senior Manager, Owned Brands

Production Manager @ Leading Fashion Brand

Brand Manager, Baton Rouge

US Brand Manager - Tequila

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